Genealogy.com Announces Affiliate Program

Plan Offers 10% Commission on Each Sale Generated by Participating Sites

December 14, 2000 (FREMONT, CALIFORNIA) — Genealogy.com, LLC, the leader in the genealogy arena on the Web, today announced its new Affiliate Program, a marketing initiative designed to drive new traffic to the Genealogy.com site and add incremental revenue. The program offers incentives to complementary Web sites placing links to Genealogy.com on their sites. The new program pays a 10 percent commission for each sale generated by Affiliate Program subscribers. To oversee and track the program, Genealogy.com has partnered with Commission Junction, a leading affiliate program manager.

"This is a true win-win proposition," said Lisa de Jong, manager of Genealogy.com's Affiliate Program. "The newly-designed Genealogy.com site is uniquely attractive to web site owners in that it offers popular, market-leading products, specialized services and a rapidly growing category. With over 80 million Americans actively involved in tracing their family history, genealogy is the second-largest hobby in the U.S., fueled by the large number of Baby Boomers entering their 40s and 50s. We expect our exceptional Affiliate Program to extend the reach of Genealogy.com, as well as generate revenue for us and our partners."

All of Genealogy.com's exceptional products are included in the Genealogy.com Affiliates Program, including Family Tree Maker(r), the #1-selling family tree software, and GenealogyLibrary.com™, the fastest-growing online genealogy subscription site. Once a Web site joins the program and Genealogy.com links are added to the partner site, traffic is automatically tracked, earning a 10% commission for each sale generated by the site. Interested Web site owners should go to http://www.genealogy.com/aff-info.html to learn more about the program and become an affiliate.

About Commission Junction

Founded in November 1998, Commission Junction is the worldwide leader in affiliate marketing that matches online merchant products and services to online content at the consumer's point-of-interest. Handling all aspects of the global network for more than 1,000 merchants and 250,000 content providers, Commission Junction audits e-commerce activity, manages all relationships and collects and pays commissions on sales generated, all at a cost that is lower than traditional online advertising programs. With a staff of 160, Commission Junction is headquartered in Santa Barbara, Calif., with sales offices in San Francisco, New York, Amsterdam, Oslo, and Hong Kong.

About Genealogy.com, LLC

Based in Fremont, California, Genealogy.com, LLC was launched in November 1999 with funding from major media corporations. Genealogy.com, which previously operated under the corporate umbrella of Broderbund Software, is acknowledged as a decade-long leader in the genealogy technology space. Information on Genealogy.com and its services and resources can be found at www.genealogy.com. All of its award-winning products and services are offered online and through direct sales; its software programs are also distributed at retail by the Broderbund Software unit of Mattel Interactive.

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